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Ad Rates


 

Cavallino Magazine Advertising 2014:


Advertising Rate Card

 

 Rates…  Editorial Section:  Galleria Section:
Position
Back Cover 4 – color
Inside Cover 4 – color
Inside Back 4 – color
Page 1 4 – color
Full Page 4 – color
1/2 Page 4 – color
1/3 Page 4 – color
1/4 Page 4 – color
1/4 Page b&w
1/8 Page b&w
 1 x $  3 x $  6 x $
 $2,900  $2,855  $2,805
 $1,795  $1,700  $1,650
 $1,550  $1,495  $1,445
 $1,795
 $1,495  $1,450  $1,370
 $995 $960  $920
 $795  $765  $755
 $620  $600  $575
 $520 $500  $450
 $320  $300  $275
 1 x $  3 x $  6 x $
- - -
- - -
- - -
  holder  holder   holder
 $1,175  $1,125  $1,065
 $700  $675  $650
 $630  $585  $530
 $475  $425  $395
 $350  $325  $295
 $275  $250  $220
 Right Hand Pages…

 

Full Page 4 -color
1/2 Page 4 -color
1/4 Page 4 – color
$1,615 RHP Guaranteed
$1,170 RHP Guaranteed
$805 RHP Guaranteed
$1,325 RHP Guaranteed
$870 RHP Guaranteed
$560 RHP Guaranteed

 

Please note:

  • These rates are for ad space only & do not include production costs, if needed.
  • Production costs, if requested, include: Open & typeset your text, open & color correct your image, open & place your logo, build a layout based on your design, and one low-res pdf proof. Changes add additional costs.
  • Basic production costs (both color and b&w): Full page: $800; 1/2 page: $500; 1/3 page: $300; 1/4 page: $250; 1/8 page: $200.
  • All bleeds are billed at 10% over the ad space cost.
  • Special position requests are billed at 15% over the ad space cost and are granted as a first-come, first-serve. Long term advertisers have preference.
ad-rate
 Publication and Closing Dates…
2014 Schedule: Publication Date: Close for Space: Close for Material:
#199 (Feb/March) Feb. 1 Dec. 24 Dec. 31 – Cavallino Classic Issue
#200 (April/May) April 1 Feb. 21 Feb. 28 – Huge Anniversary Issue
#201 (June/July) June 1 April 23 April 30 – Goodwood Issue
#202 (Aug/Spet) Aug. 1 June 23 June 30 – Monterey Issue
#203 (Oct/Nov) Oct. 1 Aug. 22 Aug. 29 – Auction Results Issue
#204 (Dec/Jan) Dec. 1 Oct. 24 Oct. 31 – Holiday/Product Issue
 Page Specifications…
Inches: Millimeters:
Width: Height: Width: Height:
Page Trim 8 1/8 x 10 7/8 206mm x 276mm
Full Page Full Bleed 8 1/4 x 11 1/8 210mm x 283mm
Full Page No Bleed 7 x 10 178mm x 254mm
1/2 page Horizontal 7 x 4 5/8 178mm x 117mm
1/2 Page Vertical 3 3/8 x 9.75″ 86mm x 248mm
1/3 Page Square 4 5/8 x 4.575″ 117mm x 117mm
1/4 Page Vertical 3 3/8 x 4.575″ 86mm x 117mm
1/8 Page Horizontal 3 3/8 x 2.25″ 86mm x 57mm

*Oversized ads will be reduced to fit in required ad space size.*

 

Production Notes…
  • Cavallino is printed offset, saddle-stitched.
  • Trim size: 8 1/8” x 10 7/8”.
  • 200 line screens are used for printing.
  • Mac format preferred.
  • Can receive PDF, Quark, InDesign, Photoshop, Illustrator, etc.
  • To send on disc: Include all images high-res, at least 350 dpi.
  • Include all fonts, image files, directory, and one printout of ad.
  • To e-mail PDF or Zip files, send to cavallinoerik@hotmail.com.
  • Send as an attachment. (We can receive large files.)
  • Designers: Allow for bleeds on full page PDF ads.
  • For questions or production costs contact us at 561-994-1345.
 

Contact Us:

Phone: 800-306-6937
561-994-1345
Fax: 561- 994-9473

 

Ad Correspondence & Payments:

Cavallino,
PO Box 810819,
Boca Raton, FL 33481-0819

 

Federal Express and UPS:

Cavallino, Inc.
5030 Champion Blvd.
Suite G-11, PMB 302
Boca Raton, FL 33496

Payments and Commissions…
  • Payment required with ad until credit established. Then, payment due upon presentation of invoice and sample magazine with ad.
  • 15% discount to registered, recognized advertising agencies who actually broker ad placement.
  • No ad discounts offered for Galleria section.
  • The advertising rates are for ad space only; all production costs, if needed, are extra. See page 1.
  • All FedEx and UPS costs will be billed to the advertiser at cost.
  • Cavallino magazine is published by Cavallino, Inc., PO Box 810819, Boca Raton, FL 33481-0819.
 t
Other Provisions/Requirements…
  • Advertisers and their agencies assume liability for all content (including text and all illustrations) for advertisements; also are responsible for any claims arising therefrom and agree to indemnify the publisher against any expense or loss suffered by such claims.
  • All elements of advertisement subject to publisher’s approval.
  • Rates subject to change.
  • All contracts are accepted subject to the provisions of the current rate card.
  • You will receive a confirmation of your ad via e-mail or fax. Please sign and fax to us at 561-994-9473 to hold your ad placement.
  • No cancellations accepted after the closing dates.
  • For contract advertisers, when new artwork or copy is not in hand by scheduled closing date, previous issue ad will be printed.
  • Poor graphic quality of supplied ads will be upgraded at publisher’s discretion.
 t
General Description…
  • Cavallino is an independent, international magazine devoted exclusively to Ferrari – the man and his cars.
  • Readers are men and women who own and collect Ferraris and other luxury and exotic cars.
  • Above all they appreciate the beauties and qualities of a Ferrari.
  • Cavallino’s readers have extremely high incomes, are enthusiastic and interested, demand quality and buy a wide variety of high quality luxury merchandise.
  • Whatever their occupation, Ferraris are their special interest and hobby. They read Cavallino magazine thoroughly because they want to.
  • Cavallino provides you with more than 20,000 active, high quality readers. They will see your ad.
  • Cavallino publishes every two months, the best contemporary and historical information on Ferrari from the best Ferrari writers, historians, photographers and artists, all in a high quality format.

 

For more discussion, please contact Ad Director Noelle Barnes
noelle@cavallino.com or at 800-306-6937, or at 561-994-1345.

If you wish, you may also use this form below:

 

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